About CX Expert Asia
Transforming customer experience into professional capability and organisational impact
CX Expert Asia brings nearly two decades of experience in professional learning, customer experience and organisational transformation.
Our roots date back to 2008. View external company-history reference.
Founder and Course Expert Director
Santhakumaran Atmalingam CXP, ACXS
A customer experience transformation specialist, keynote speaker, awards judge and professional certification leader helping organisations become genuinely customer-centred.
His work spans customer experience strategy, customer understanding, journey design, Design Thinking, CX measurement, governance, customer-centric culture, service excellence and patient experience.
ACXSAccredited Customer Experience Specialist · ACXS by James Dodkins
Independent evidence
Verified recognition and professional contribution
Each public statement below links to an external source. Evidence last reviewed: 2026-07-15.
Global Customer Experience Thought Leader 2026
Source: Thinkers360
Open independent referenceGlobal Design Thinking Thought Leader 2026
Source: Thinkers360
Open independent referenceCustomer Centricity World Series 2026
Source: Customer Centricity World Series
Open independent referenceTeam Captain, CX Team Hercules — Overall Winner, CX World Games 2022
Source: DagangNews
Open independent referenceCXP professional standards
A structured programme, assessment and verified credential journey
Professional disciplines
Strategy, customer understanding, design and innovation, metrics, governance, culture, action and impact.
Facilitated modules
Three days and 21 hours of applied professional learning.
Assessment marks
40-mark Applied Practitioner Assignment and 60-mark Formal Examination.
Governed credential
Certificate and badge are issued only after every mandatory requirement is completed.
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