Knowledge Partner
Flagship professional programme
Become a Certified Customer Experience Practitioner
Developing Experience Management (XM) Leaders
Build the strategic, analytical and leadership capabilities to design, manage and transform customer experiences across your organisation.
Why CXP
Move from CX activity to measurable transformation
CXP develops the end-to-end capability required to connect customer insight, experience design, operational execution and organisational impact.
Lead CX strategically
Connect customer priorities to business strategy, value creation and leadership decisions.
Design better experiences
Use customer understanding, journey mapping and design methods to remove friction and create relevance.
Create measurable impact
Build metrics, governance, accountability and action plans that turn learning into visible progress.
Complete capability model
Seven disciplines. One professional journey.
The CXP curriculum is designed as an integrated system rather than a collection of disconnected tools.
CX Strategy
Connect customer experience priorities with organisational purpose, business strategy and measurable value.
Customer Understanding
Use Voice of Customer, personas, research and journey insight to understand needs, expectations and behaviour.
Design & Innovation
Apply design thinking and experience-design methods to create relevant, differentiated and practical solutions.
Metrics & Measurements
Build a balanced measurement system using NPS, CSAT, CES, operational indicators and business outcomes.
CX Governance
Define decision rights, ownership, governance rhythms and cross-functional accountability for experience delivery.
Customer-Centric Culture
Align leadership, employee experience, behaviours and recognition to sustain customer-centred ways of working.
Action Planning & Impact
Translate learning into a focused 90-day transformation plan with clear priorities, owners and measures.
Candidate experience
A clear path from application to credential
The MyCXP portal makes the complete certification journey easy, fast, convenient, trackable and personalised.
Preview the MyCXP journey- 1ApplicationSubmit your professional profile and programme interest.
- 2AdmissionReceive approval, cohort details and preparation guidance.
- 3LearningComplete facilitated learning, activities and practical application.
- 4AssessmentComplete the required assignment and formal examination.
- 5CredentialReceive a digital certificate and verifiable CXP badge after successful completion.
Course Expert Director
Learn with Santhakumaran Atmalingam
A customer experience and patient experience specialist, keynote speaker, trainer and advisor focused on helping organisations become genuinely customer-centred.
Beyond CXP
Premium programmes for specialised capability
Targeted learning experiences across customer experience, service excellence, product, sales and healthcare experience.
Advanced Customer Experience Management
A strategic programme for leaders who need to align customer experience with business priorities, operating models and measurable outcomes.
View programmeCustomer Service Experience Excellence
Equip service teams with the mindset, behaviours and practical tools needed to create consistent and memorable customer interactions.
View programmeProduct Management and Marketing
Connect customer needs, product strategy, positioning and market execution to improve relevance, adoption and growth.
View programmeCustomer Success Management
Build a proactive customer success discipline that improves adoption, value realisation, retention and account growth.
View programmeISO 23592:2021 Service Excellence
Understand the principles and implementation considerations of ISO 23592:2021 for creating outstanding service experiences.
View programmeProductisation and Go-to-Market Strategy
Turn expertise and services into clear, repeatable and commercially compelling offerings supported by a focused go-to-market plan.
View programmeStart your CXP journey
Build the capability to lead experience transformation
Share your details and the programme team will guide you through eligibility, the upcoming cohort, fees and the appropriate delivery option.
Platform Partner
Approved CPD Provider
