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Flagship professional programme

Become a Certified Customer Experience Practitioner

Developing Experience Management (XM) Leaders

Build the strategic, analytical and leadership capabilities to design, manage and transform customer experiences across your organisation.

7 CX disciplines 3 learning days 1 professional credential
Santhakumaran Atmalingam, founder and Course Expert Director of CX Expert Asia
Santhakumaran Atmalingam Founder & Course Expert Director
Certified Customer Experience Practitioner digital badge

A professional learning ecosystem

CX Expert Asia Knowledge Partner
Trainoverse Hub Sdn Bhd Platform Partner
The CPD Group approved provider number 789331 Approved CPD Provider
HRD Corp HRD Corp training information

Trainoverse Hub Sdn Bhd is an Approved CPD Provider with The CPD Group UK (Provider #789331). Programme-specific CPD and HRD Corp status is displayed only after the applicable approval details are confirmed.

Why CXP

Move from CX activity to measurable transformation

CXP develops the end-to-end capability required to connect customer insight, experience design, operational execution and organisational impact.

01

Lead CX strategically

Connect customer priorities to business strategy, value creation and leadership decisions.

02

Design better experiences

Use customer understanding, journey mapping and design methods to remove friction and create relevance.

03

Create measurable impact

Build metrics, governance, accountability and action plans that turn learning into visible progress.

Complete capability model

Seven disciplines. One professional journey.

The CXP curriculum is designed as an integrated system rather than a collection of disconnected tools.

01

CX Strategy

Connect customer experience priorities with organisational purpose, business strategy and measurable value.

02

Customer Understanding

Use Voice of Customer, personas, research and journey insight to understand needs, expectations and behaviour.

03

Design & Innovation

Apply design thinking and experience-design methods to create relevant, differentiated and practical solutions.

04

Metrics & Measurements

Build a balanced measurement system using NPS, CSAT, CES, operational indicators and business outcomes.

05

CX Governance

Define decision rights, ownership, governance rhythms and cross-functional accountability for experience delivery.

06

Customer-Centric Culture

Align leadership, employee experience, behaviours and recognition to sustain customer-centred ways of working.

07

Action Planning & Impact

Translate learning into a focused 90-day transformation plan with clear priorities, owners and measures.

Candidate experience

A clear path from application to credential

The MyCXP portal makes the complete certification journey easy, fast, convenient, trackable and personalised.

Preview the MyCXP journey
  1. 1
    ApplicationSubmit your professional profile and programme interest.
  2. 2
    AdmissionReceive approval, cohort details and preparation guidance.
  3. 3
    LearningComplete facilitated learning, activities and practical application.
  4. 4
    AssessmentComplete the required assignment and formal examination.
  5. 5
    CredentialReceive a digital certificate and verifiable CXP badge after successful completion.
Santhakumaran Atmalingam

Course Expert Director

Learn with Santhakumaran Atmalingam

A customer experience and patient experience specialist, keynote speaker, trainer and advisor focused on helping organisations become genuinely customer-centred.

Founder, CX Expert Asia Global keynote speaker International CX awards judge CX transformation advisor Customer & patient experience specialist Experience management thought leader
Explore keynotes & advisory

Beyond CXP

Premium programmes for specialised capability

Targeted learning experiences across customer experience, service excellence, product, sales and healthcare experience.

Customer Experience

Advanced Customer Experience Management

A strategic programme for leaders who need to align customer experience with business priorities, operating models and measurable outcomes.

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Customer Experience

Customer Service Experience Excellence

Equip service teams with the mindset, behaviours and practical tools needed to create consistent and memorable customer interactions.

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Business & Product

Product Management and Marketing

Connect customer needs, product strategy, positioning and market execution to improve relevance, adoption and growth.

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Customer Experience

Customer Success Management

Build a proactive customer success discipline that improves adoption, value realisation, retention and account growth.

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Customer Experience

ISO 23592:2021 Service Excellence

Understand the principles and implementation considerations of ISO 23592:2021 for creating outstanding service experiences.

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Business & Product

Productisation and Go-to-Market Strategy

Turn expertise and services into clear, repeatable and commercially compelling offerings supported by a focused go-to-market plan.

View programme

Start your CXP journey

Build the capability to lead experience transformation

Share your details and the programme team will guide you through eligibility, the upcoming cohort, fees and the appropriate delivery option.

Next planned cohort 12–14 July 2026 Kuala Lumpur, Malaysia Programme fee: RM 3,980.00

Enquire about CXP