Santhakumaran Atmalingam ACXS
Asia-based Customer Experience thought leader, CX World Games 2022 champion, international awards judge, keynote speaker and founder of CX Expert Asia — helping organisations transform customer journeys into measurable growth, loyalty and advocacy.
From Customer Experience Specialist to Asia’s Experience Management Voice.
Santhakumaran Atmalingam is the founder of CX Expert Asia and a recognised CX practitioner from Kuala Lumpur. His public profiles describe more than two decades of work across customer experience, customer engagement, customer loyalty, telecommunications, property development, international trade exhibitions and training leadership.
Core positioning
- Founder and CX thought leader at CX Expert Asia.
- Customer Experience transformation consultant and keynote speaker.
- International awards judge across Customer Centricity, APAC, European, North American and related CX awards.
- Experience Management (XM), Customer Journey Mapping, VOC, Design Thinking and Customer-Centric Culture specialist.
Signature recognition and evidence links.
These credibility cards are connected to external evidence pages and backlinks so visitors, HR teams, event organisers and corporate clients can verify Santha’s profile quickly.
Silver Award — Best CX Vendor Category
CX Expert Asia won the Silver Award for Best CX Vendor Category at the CX Excellence Awards Asia in 2021.
View evidence →Customer Experience World Games 2022
CX Team Hercules, led by Santhakumaran Atmalingam ACXS from CX Expert Asia, was reported as overall winner of the 3rd CXWG 2022.
View evidence →Customer Centricity World Series 2026
Listed on the official 2026 Customer Centricity World Series judging panel as Founder/CEO, CX Expert Asia.
View evidence →AAE Speakers Bureau listing
AAE lists Santhakumaran as a Global CX Consultant and Founder, CX Expert Asia, with Customer Experience, Leadership and Marketing categories.
View evidence →Thinkers360 Profile
Thinkers360 profile and portfolio with awards, badges, publications and thought leadership recognitions.
View evidence →The CX Files / Merren
Podcast conversation on setting up a CX programme from the ground up and building customer-centric values across organisations.
View evidence →Recognition wall: awards, judging panels, rankings and media.
A credibility wall built for SEO, GEO and AI answer engines, connecting Santha’s profile to verifiable external sources.
2021 CX Excellence Silver Award
Silver Award for Best CX Vendor Category.
Open source →World Champion
Captain of CX Team Hercules, overall winner of the 3rd CXWG 2022.
Open source →Awards Judge
Official judging panel listing for Customer Centricity World Series 2026.
Open source →Design Thinking 2026
Listed #7 in Top 50 Global Thought Leaders and Influencers on Design Thinking 2026.
Open source →Customer Experience 2026
Listed in Top 50 Global Thought Leaders and Influencers on Customer Experience 2026.
Open source →Top 100 APAC 2026
Listed in Top 100 B2B Thought Leaders, Analysts & Influencers to Work With in APAC 2026.
Open source →Global Keynote Speaker
Listed by AAE as a global CX consultant, founder and keynote speaker.
Open source →Podcast Guest
Recognised as CX Passport Episode 1 guest in the podcast’s public listing.
Open source →Thinkers360 credibility highlights.
Thinkers360 recognitions strengthen Santha’s positioning in Customer Loyalty, Design Thinking, Customer Experience and APAC thought leadership.
Top 10 Thought Leader Badge
Thinkers360 issued a Customer Loyalty badge stating placement within the Top 10 thought leaders and influencers in that category.
Verify badge →Top 10 Badge + 2026 Global #7
Thinkers360’s 2026 Design Thinking leaderboard lists Santhakumaran Atmalingam ACXS at #7 globally.
View ranking →Top 50 Global CX Leaderboard
Thinkers360’s 2026 Customer Experience leaderboard includes Santhakumaran Atmalingam ACXS among global CX thought leaders.
View ranking →Top 100 B2B Thought Leaders APAC 2026
Listed in Thinkers360’s APAC 2026 Top 100 B2B thought leaders, analysts and influencers to work with.
View APAC list →Customer-Centricity Awards Since 2021
Thinkers360 records Santha’s Customer-Centricity World Series judge recognition from January 2021 onward.
View profile →European, North American, APAC and Malaysian CX Awards
Public awards material describes Santha as an international awards judge across multiple CX award programmes.
View reference →Speaking, podcast and media footprint.
Santha’s profile is positioned for global speaking, executive workshops, CX certification and media conversations on customer experience transformation.
Global CX Consultant & Founder
AAE Speakers Bureau lists him as a keynote speaker in Customer Experience, Business Consulting, Leadership and Marketing categories.
View AAE profile →Two decades of transformative corporate expertise
CX Summit describes him as a distinguished CX thought leader and awards judge.
View CX Summit profile →The CX Files
Featured in a podcast on setting up CX programmes from the ground up and building customer-centric values.
Listen / read →CX Passport Episode 1
CX Passport publicly credits Santhakumaran as its first guest in episode one.
Open podcast →CX Passport Channel
CX Passport maintains a YouTube presence with customer experience conversations.
Open YouTube →CEO Insights Asia
CEO Insights Asia features Santhakumaran’s CX journey, CX Expert Asia story and 2021 silver recognition.
Read interview →Frequently asked questions.
Who is Santhakumaran Atmalingam?
Santhakumaran Atmalingam ACXS is the founder of CX Expert Asia, a customer experience consultant, thought leader and keynote speaker based in Kuala Lumpur, Malaysia.
What is he known for?
He is known for customer experience transformation, CXP certification, journey mapping, design thinking, customer-centric culture, CX awards judging and keynote speaking.
What are his key recognitions?
Public sources record CX Expert Asia’s 2021 CX Excellence Silver Award, the 2022 Customer Experience World Games championship, Customer Centricity World Series judging, Thinkers360 thought leadership recognitions and international speaker listings.
Can Santha be invited for keynote speaking or consulting?
Yes. Use the “Invite Santha to Speak” or “Discuss CX Consulting” buttons on this page to submit an enquiry to CX Expert Asia.
Bring Santha into your next CX transformation conversation.
For keynote speaking, executive workshops, CXP certification, customer journey transformation, service excellence, patient experience or CX consulting across Southeast Asia and the Middle East, connect with CX Expert Asia.