1. SIRIM QAS International Sdn Bhd
Strengthening Quality Standards through CX Transformation
CX Expert Asia partnered with SIRIM QAS International to align world-class quality standards with superior customer experience. Through our specialized CX training and coaching, we helped their team bridge the gap between technical excellence and human-centric service. This HRD Corp claimable project focused on journey mapping and service culture transformation to reinforce SIRIM’s position as a leader in international certification.
2. Prudential BSN Takaful Berhad (PruBSN)
Elevating Financial Service Excellence through the 3-6-9 Method
For Prudential BSN Takaful, we implemented the proprietary 3-6-9 Method to drive a comprehensive customer experience transformation. This high-impact coaching and consulting engagement empowered their front-line and management teams to master the customer journey. By integrating our HRD Corp training curriculum, PruBSN successfully enhanced agent-customer touchpoints and digital service delivery.
3. Bank Simpanan Nasional (BSN)
Modernizing Banking CX and Root Cause Analysis (RCA)
Our collaboration with Bank Simpanan Nasional (BSN) focused on deep-dive Root Cause Analysis (RCA) to identify and resolve customer friction points. As a premier HRD Corp training provider, we delivered a tailored customer experience (CX) roadmap that modernized BSN’s service approach. This project successfully scaled service excellence across their nationwide network, ensuring a seamless banking journey for millions of Malaysians.
4. Bursa Malaysia: Transforming Affin Hwang & RHB Capital
Strategic CX Consulting for the Capital Markets
In a landmark collaboration with Bursa Malaysia, Santhakumaran Atmalingam led the customer experience transformation for Affin Hwang Investment Bank and RHB Capital. This project utilized our Design Thinking framework to innovate the investor journey and enhance market competitiveness. By providing end-to-end CX consulting, we helped these financial institutions align their global best practices with local market insights.
5. TNB & KWSP (EPF)
Scaling CX Leadership for Malaysia’s Leading GLCs
CX Expert Asia is the trusted HRD Corp claimable training partner for Tenaga Nasional Berhad (TNB) and KWSP (EPF). We delivered specialized customer experience leadership training for senior management and operations teams, focusing on building a “Customer-Obsessed Culture.” From TNB Retail’s digital evolution to KWSP’s service delivery excellence, our training programs continue to set the benchmark for public and private sector CX in Malaysia.