INTRODUCTION
About CX Expert Asia
Based in the vibrant heart of Kuala Lumpur, CX Expert Asia is a premier consultancy and training firm dedicated to redefining the standard of Customer Experience (CX) in the region. We believe that in a world driven by algorithms and automation, the true differentiator for any business remains the human connection.
We don’t just teach theory; we operationalize empathy. We partner with organizations to transform their service culture, turning everyday transactions into loyal, long-term relationships.
Our Credentials & Recognition We practice what we preach. CX Expert Asia and our leadership are recognized globally for excellence in the field:
Meet Our Founder
Santhakumaran Atmalingam (ACXS) Founder, Principal Consultant & International Keynote Speaker
Santhakumaran (often known as Santha) is not just a consultant; he is a practitioner who has competed—and won—on the global stage of Customer Experience. As a thought leader deeply rooted in the Asian market, Santha brings a unique blend of international best practices and local cultural intelligence.
With a career defined by a relentless pursuit of service excellence, Santha established CX Expert Asia to bridge the gap between corporate strategy and frontline reality. His approach is dynamic, practical, and results-oriented, helping leaders build “customer-obsessed” organizations that thrive in competitive markets.
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🏆 World Champion:
2022 CX World Games
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🥈 Silver Award Winner:
2021 CX Asia Excellence Awards
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🌟 Grand Finalist
2024 CX Person of the Year..
Trusted by many companies around the world
369+
Happy Clients Around
the World
100+
Business Startup
Projects Completed
98%
Positive Review & Ratings
From Customers.
44+
Consultants All
Over the world