Programme Overview
Participants learn product management foundations through a customer-centric lens, including customer discovery, value proposition, roadmap thinking and product experience improvement.
Programme Objectives
- Understand customer-centric product management
- Translate customer needs into product priorities
- Improve product positioning and messaging
- Build roadmap thinking
- Connect product decisions with customer experience
Course Modules
- 1Product Management Foundations
- 2Customer Discovery and Needs Analysis
- 3Value Proposition and Positioning
- 4Product Roadmaps and Prioritisation
- 5Product Experience Improvement