Programme Overview
Participants learn how to design the sales experience, understand buyer needs, improve relationship conversations and align sales behaviours with customer expectations.
Programme Objectives
- Understand the modern buyer journey
- Improve consultative selling conversations
- Create trust-building sales experiences
- Reduce friction in the buying process
- Align sales with customer value
Course Modules
- 1Sales Experience Mindset
- 2Buyer Journey and Customer Needs
- 3Consultative Conversations
- 4Trust, Objection Handling and Follow-up
- 5Sales Experience Improvement Plan